Brand Protection Guidelines for Third Parties
Citrix Systems, Inc. and its affiliates (collectively Citrix) count their brands among their most valuable corporate assets. Brand attributes define Citrix, and proper and consistent use of Citrixs trademarks is vital to protect the Citrix brands. These guidelines have been developed to help licensees and other third parties answer common questions about proper use of Citrixs trademarks.
The status of Citrixs trademarks is subject to change, and it may be necessary to revise these guidelines from time to time. It is your responsibility to comply with the most current version of these guidelines. Please refer to the Citrix.com web site for updated versions of these guidelines.
If you are a licensee, you must consult your agreement with Citrix for any additional or different requirements applicable to your use of Citrixs trademarks. In the event of a conflict, the terms of your agreement control.
Introduction
These guidelines are to help you identify the correct form for Citrixs trademarks, properly give trademark notice using the symbols and ®, and appropriately attribute Citrixs trademarks with an attribution statement. These guidelines are also designed to answer commonly asked questions about the correct use of Citrixs trademarks.
High Quality Standards
Citrix only licenses its trademarks for use with goods and services that meet Citrixs high quality standards. Citrix reserves the right to object at any time to any use of its marks in connection with goods or services that, in Citrixs sole opinion, fail to meet Citrixs standards of quality.
Citrix Trademark Use Guidelines
Always follow these ten rules when using Citrix trademarks:
1. Trademarks are adjectives, not nouns or verbs. The first use of a trademark in text must be followed by the common generic name (dictionary name) for the product. At least 50% of any remaining references to the mark in text must be followed by the generic name. A trademark should never be used as a verb.
Correct: Citrix® software or Citrix® server
Incorrect: ICA® is...
Correct: ICA® protocol is...
2. Never use the Citrix trademarks in plural or possessive form. (Note that when Citrix is used as a trade name (i.e. to refer to Citrix Systems, Inc.) it may be used in the possessive form.)
Incorrect: Install GoToMyPCs®.
Correct: Install Citrix® brand clients and servers
Correct: Citrixs GoToMyPC® product
3. Never alter Citrix trademarks. For example, do not hyphenate GoToMeeting® or NetScaler® trademarks. Note that the proper form for Citrix trademarks sometimes includes Citrix and sometimes does not.
Incorrect: Go To Meeting®
Incorrect: Go-To-Meeting®
Correct: GoToMeeting®
Incorrect: Net Scaler®
Correct: NetScaler®
Incorrect: Synergy
Correct: Citrix Synergy
Also, never shorten, abbreviate or use alternate spellings of Citrixs trademarks.
4. Always distinguish a trademark from surrounding text. Methods of distinguishing a mark include printing it in CAPITALS, italicized text, using bold faced text, Initial Capitalization, putting the mark in quotation marks, and/or using the appropriate trademark symbol (see Attribution below).
Incorrect: all you can meet
Correct: All You Can Meet
5. Do not combine Citrix trademarks with other trademarks or other words to form new trademarks.
Incorrect: Citrix XenApp-Unix software
Correct: Citrix XenApp for Unix® operating systems
6. Never alter Citrix logos without authorization. All Citrix logos must be reproduced from materials supplied by Citrix. Each representation of the Citrix mark should be consistent, undistorted, and clear. Always follow the specifications set forth in the materials provided by Citrix. You may only use Citrixs logos and stylized trademarks if you have obtained a written license from Citrix and your use complies with such license.
7. Always provide proper attribution for our trademarks. For more information, see Attribution, below.
8. Never use Citrix trademarks in jokes, puns or in a derogatory fashion.
9. Always follow all applicable marketing and legal guidelines. From time to time, Citrix may modify the written guidelines for the size, typeface, colors and other graphic characteristics of any Citrix logo and word marks, making it imperative to review all updates. You are subject to the guidelines as then in effect.
10. Advertising for products sold in association with any Citrix trademark must not be in violation of any United States federal or state laws, municipal ordinances or administrative agency regulations, or any applicable laws, rules or regulations of any other country.
Attribution
Proper use of trademark symbols
Which trademark symbol should be used?
Trademarks may be designated by two symbols: for marks with pending applications to register and for unregistered common law marks, and ® for marks registered in the U.S. Patent and Trademark Office. For information on the proper symbol to use, please refer to the Citrix Trademarks list. Please note that this list is updated frequently.
Where should the trademark symbol be placed?
The symbol is placed immediately after the mark, either in superscript or subscript. If the document cannot be typeset in superscript or subscript, the TM symbol may be set in normal type and enclosed in parentheses.
Correct: Citrix Receiver
Correct: Citrix Receiver TM
Correct: Citrix Receiver (TM)
When should the trademark symbol be used?
Most prominent uses: A trademark symbol is required on all prominent uses of Citrix marks, such as on packaging, brochures, labels, and headlines.
First use in text: A trademark symbol is required upon the first use of a Citrix mark in text or body copy, even if the mark has appeared with a trademark symbol in the same piece, such as in a headline or other prominent use. A trademark symbol is not required for any subsequent use of a mark in the same text, unless use of the symbol would avoid ambiguity.
Logos: A trademark symbol is required with every use of a Citrix logo.
Proper use of trademark attribution statements
In addition to proper use of trademark symbols, every use of a Citrix mark must be accompanied by a statement attributing ownership of the mark to Citrix. Please note, Citrix owns marks through a number of subsidiaries. Accordingly, care should be taken to ensure that proper attribution is made. The attribution statement should appear in the following form:
[List of Citrix marks appearing in the piece] are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the United States Patent and Trademark Office and in other countries.
Correct: Citrix®, NetScaler®, and XenApp are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the United States Patent and Trademark Office and in other countries.
Policing
In the U.S. and other jurisdictions, trademark owners have a duty to police the use of their marks. Therefore, if you become aware of any improper use of Citrixs trademarks, including infringement or counterfeiting by third parties, report them to Citrixs legal department immediately. Report as much detail as possible about the misuse, including the name of the party, contact information, and copies or photographs of the potential misuse.
Use of Citrix Trademarks in Third-Party Product Names
Citrixs trademarks may not be used by a third party as part of that partys product, service or trade name without an express written agreement from Citrix permitting such use. Licensees must consult their agreements with Citrix to determine whether and under what circumstances they can use Citrixs trademarks in this way.
Citrixs trademarks may be used to refer to Citrixs products and services without an express license from Citrix, provided that the Citrix trademarks are not larger or more prominent than the rest of the surrounding text, no stylized Citrix trademarks are used, proper marking and attribution is used for all Citrix trademarks, a conspicuous disclaimer is used indicating that any third party goods or services are not sponsored or endorsed by Citrix, and there is nothing else in the use of the Citrix trademarks that would lead the consumer to believe that there is an association with Citrix that does not exist.
Program Trademarks
Citrix owns several trademarks (including both word marks and logos) that support various Citrix programs (e.g. Citrix Developer Network). Unless you are a licensed participant in a program, you may not use the trademark for that program (in word or logo form) to claim or imply participation in the program. Refer to your agreement with Citrix for more information on proper use of Citrix program marks.
Domain Names, Meta tags, and Hidden Text
You may not incorporate Citrixs trademarks in any domain name or in any Meta tag or other hidden text in a Web page. Violators may be prosecuted.
Search Engine Marketing
In an effort to control widespread misuse of its marks, Citrix reserves the right to restrict the use of its trademarks in any form of search engine marketing or advertising.
Additional Information
For additional information regarding Citrixs trademarks, you may contact Citrixs legal department.
Conclusion
These guidelines are not a definitive statement of proper trademark use. Citrix reserves the right to oppose any use of its trademarks that Citrix, in its sole discretion, deems unlawful or improper, even if such use is not expressly prohibited hereunder. Citrix further reserves the right to revise these guidelines at any time, without notice.
List of Citrix Trademarks
For a complete listing of Citrix Trademarks, see the list below. Alternatively, click on the Citrix Trademark List link in the right column for a list which includes the stylized logos.
The following are Trademarks and Registered Trademarks of Citrix in the United States and/or other countries:
Access Your PC from Anywhere®
All You Can Meet®
All You Can Reach
AppCache
AppCompress
Audio Coferencing Made Easy
AutoOptimizer
Branch Repeater
Citrix®
Citrix Access Essentials
Citrix Access Gateway
Citrix Access Suite
Citrix Application Firewall
Citrix Application Gateway
Citrix Authorized Learning Center
Citrix Certified Administrator
Citrix Certified Enterprise Administrator
Citrix Certified Instructor
Citrix Certified Integration Architect
Citrix Certified Sales Professional
Citrix Cloud Center
Citrix Communication Gateway
Citrix Delivery Center
Citrix Desktop Receiver
Citrix Desktop Server
Citrix Developer Network
Citrix EasyCall
Citrix Education
Citrix Essentials
Citrix Merchandising Server
Citrix Partner Network
Citrix Password Manager
Citrix Presentation Server
Citrix Provisioning Server
Citrix Ready
Citrix Receiver
Citrix Repeater
Citrix SmoothRoaming
Citrix Streaming Server
Citrix Subscription Advantage
Citrix Synergy
Citrix Technical Support
Citrix Workflow Studio
Dazzle
DesktopStreaming®
EdgeSight®
ExpertCity
GoToAssist®
GoToAssist Corporate
GoToAssist Express
GoToMeeting®
GoToMyPC®
GoToMyPC PocketView®
GoToTraining
GoToWebinar®
GoView
G2M
G2W
G2A
G2AX
G2T
GTM
GTW
GTA
GTAX
GTT
HDX
HiDef Conferencing
ICA®
Like Being There®
MetaFrame®
MPX
nCore
NetScaler®
NetworkLink
NFuse®
Online Meetings Made Easy
PocketView®
Program Neighborhood®
Request Switching®
Screen Recordings Made Easy
SecureICA
Simpler is Better
Simplicity is Power
SmoothRoaming
SpeedScreen
StorageLink
Support Smarter
VPX
WANScaler
Web Events Made Easy
WinFrame®
Xen Data Center
Xen Source®
Xen®
XenApp
XenCenter
XenDesktop
XenEnterprise
XenMotion
XenServer
XenSummit
XenSupport
Logos
Access (Stylized)
Citrix (Stylized)
Citrix Ready (Stylized)
NetScaler (Stylized)
Simplicity is Power (Stylized)
Xen (Stylized)
Xen Source (Stylized)
